Explainer animation · Claude Motion

All Claude got was the numbers. It came back with a video ready to play in the meeting

Paste a report, some numbers, or app screens into a Claude chat and ask for something like "a 30-second explainer for the all-hands." Claude Motion builds an explainer video from moving text, charts, and screens, and hands you an MP4. The scenes are drawn in code, so your own numbers and screens go in exactly as they are. You can even change a single number by typing a request in the chat. We collected cases from people using it in real work. For now it's available only on Claude Team and Enterprise plans.

Oct 19, 2026·2 cases

Ben AI's Claude Motion walkthrough video (17:06). From 11:37 it shows the weekly performance video that goes up in the team Slack every Monday — Ben van Sprundel, who runs an AI agency, put together scenes of using Claude Motion for the agency's own work. Source: Ben AI YouTube

Claude Help Center — Get started with Claude Motion (Team/Enterprise beta, getting started, usage limits)

Claude (@claudeai) — Claude Motion launch post, 2026-10-08 (399,534 views)

Paul J Lipsky — The New Claude Motion Is Awesome, 2026-10-11 (166,613 views)

Every Monday at 8 a.m., a short video recapping last week's numbers lands in the team Slack of Ben van Sprundel (Ben AI), a three-time founder who runs an AI agency. Ben made the performance video once with Claude Motion. Now Claude rebuilds it in the same format and posts it every week. "now me and my team get a weekly video report every Monday inside of Slack".

Anthropic's Claude Motion launch post on X on October 8 passed 390,000 views. A walkthrough video by Paul J Lipsky, a YouTuber who reviews AI tools, passed 166,000 views, and Lipsky said: "honestly, it's one of the coolest things I've seen Anthropic ship in a long time".

Claude Motion doesn't use a video generation model. It draws each scene in code. So no made-up screens or people end up in the video, and the numbers from your report and your app screens move on screen exactly as they are.

Reference 01Ben van Sprundel (Ben AI), founder of the AI agency behind the note app Balda · YouTube. The same video promotes the agency's paid course and an ElevenLabs affiliate link

Ben made the performance video once, then handed off the rest: a fresh cut with new numbers every Monday morning, posted to Slack

Ben used Motion in two tabs of the Claude desktop app: Cowork (where Claude works with the files and apps on your computer) and Claude Code. The performance video runs 60 to 90 seconds. It compares YouTube revenue, email, community, and website metrics for the last 7 days against the 7 days before. After making it once, Ben asked Claude to set up a scheduled task that rebuilds the video in the same format every Monday at 8 a.m. and posts it to the team Slack channel.

Ben also made a 90-second product demo for Balda with Motion and put it on Ben's own website. Claude captured the app screens itself, using its computer use feature to open the copy of Balda installed on the Mac. Ben said it took "only a couple of iterations" to finish. The weekly scheduled posting and the screen capture are features Ben used alongside Motion in the desktop app. The video doesn't cover whether the same approach works in the web chat.

The customer onboarding tutorial page took less than a day. Ben made a 2-minute video covering five steps: download the app, create your first vault (a place to keep notes), write your first note, turn on sync, and invite your team. That video was then cut into five clips of 20 to 30 seconds each and posted on a new page. The marketing report deck presented in-house every week became a 45-to-60-second video, with each slide turned into one scene.

Ben's request for the product demo

Make a 90-second product demo for Balda, our SaaS app. Show the real app. Balda is installed on my Mac. Open it and take screenshots of every screen you need, like creating a file, the files on the disk, inviting people, access settings, etc.

Put your own app's name where it says Balda. Ben also shared a link to a favorite product demo as a style reference and asked for a storyboard before the video.

Ben's request for the onboarding video

Write the voice-over script, one short sentence per step, and show each sentence as a caption on screen.

Ben used this script to generate narration in ElevenLabs, then had Claude merge the audio into the MP4.

Reference 02Alexandre Kantjas, AI and automation educator · LinkedIn. The post promotes events at the 9x Community, which Kantjas runs

A month of community events, summed up in one 60-second animation for the events post

Alexandre used Claude Motion to make a 60-second landscape animation covering every event the community is hosting in October. It went up on LinkedIn with a link to the full event list below it. The video opens on an empty 'Events Calendar: October 2026' that fills up with events. Then event cards flip by one at a time. Each card shows the date and time, a free or paid label, three lines on what you'll learn, and the host. The last scene reads 'Join the 9x Community'.

Alexandre opens the post with "Claude Motion Artifacts are so much fun" and introduces the animation with "Here's an animation summarizing all our community events in October." The post doesn't say what material went in or how it was requested.

A frame at 15 seconds from Kantjas's 60-second Claude Motion animation. The card for the October 6 event 'AI for People Teams (Q4 2026)' shows the date and time, a free label, three lines on what you'll learn, and a photo of the host — A frame from the 60-second animation attached to the LinkedIn post. You can watch the video in the original post. Source: Alexandre Kantjas LinkedIn

How people reacted

What people liked

“with just a little bit of extra prompting, especially if you give it the style that you're looking for, the results will come out much better.”
Lipsky was animating 90 days of heart rate variability data and supplied a screenshot of the desired style.
Paul J Lipsky · YouTubeyoutube.com
“I gave it my brand kit first and got more of the same. So I rewrote the brief around one bar: Apple quality. The brief never changes. I use the same prompt (above) and only rewrite one line (the scene).”
Hills made and posted 16 animations this way. The post got 627 bookmarks.
Charlie Hills · Xx.com
“Verdict: worth it if you need explainers for decks and all-hands.”
A creator in Brazil who makes brand videos.
alemotion.eth · Xx.com

What fell short

“some of my custom stuff I've built making these videos over the past couple weeks is way better than what's in Motion”
Finishing a 12-second car video took 40 to 50 minutes. Moses plans to keep using a self-built Claude Code workflow for now.
Mitchell Moses · YouTubeyoutube.com
“you can barely read that before it just goes away”
About the text in one scene. Lipsky fixed it with comments, along with elements spilling out of their boxes.
Paul J Lipsky · YouTubeyoutube.com
“It's rather shit, kinda does a 1shot decent start but then its death by a thousand prompts”
electricshep · Reddit r/ClaudeCodereddit.com
“i'd stick with remotion if precise revisions are the priority, then compare the tools on changing one scene after the first render.”
Remotion is a tool for making videos with code.
Designer_Landscape25 · Reddit r/ClaudeAIreddit.com

How to start

On a Claude Team or Enterprise plan (beta), type /motion in a Claude chat and paste the request below. On Enterprise, an owner has to turn it on first. If you're on an individual plan (Pro or Max), start with our reference on making a promo video with Claude Code.

Starter prompt
I want to make an explainer video from my own material, like in this article. https://www.working-ref.com/en/library/claude-motion-2026-10 Suggest three explainer videos I could make from the material I've attached [e.g., performance numbers, a report, app screens]. When I pick one, make it right away. If none of them fits, start with a 60-second performance video that compares last week's numbers with the week before, like the first case.

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