Don’t skip the landing page just because you saw the Korea launch news

The first thing to decide when preparing ChatGPT ads is what users see after clicking. Whether you send them to a website or continue the conversation in ChatGPT completely changes your creative and conversion-measurement approach.

Right now, the standard format Korean advertisers can create through the public self-service process is an ad that registers a title, description, image, and landing-page URL. The goal of a click-billed campaign is also described as sending clicks to a website or product.

Sponsored Agents, where users talk with a business-specific AI after clicking, also appear in the official terms. However, the Korean availability scope, eligible accounts, and creation menu are not confirmed in public self-service documentation. For now, it is safest to prepare landing-page ads as the default path, and assess Sponsored Agents as a separate format only when the feature and its terms appear in your actual account.

Public campaigns and Sponsored Agents require different preparation

On August 11, 2026, OpenAI launched ChatGPT ads in five markets including South Korea, and companies based in South Korea can apply for Ads Manager self-service access. Applying does not mean ads will run immediately: you must complete account verification, payment setup, and ad review.

CategoryPublic self-service adsSponsored Agent
Post-click experienceWebsite or product landing pageA conversation with the advertiser’s AI representative
Confirmed setupObjective, schedule, budget, maximum bid, context hints, creative, URLKorean self-service creation process not published
What to do nowCreate a campaign after account approvalCheck the terms when the feature becomes available in the account

The Agent campaign introduced by Two Octobers was an experimental format that opened a business-specific conversation after a click. Sponsored Agent was subsequently defined in the official terms, but those terms cover conditions when OpenAI provides the tool. Being named in the terms is not the same as being immediately available to create in every Korean account.

Describe usage scenarios, not just keywords, in targeting inputs

Context hints are not an exact-match keyword list. They are natural-language inputs describing the conversations, needs, and situations where a product may be useful, and they do not guarantee delivery on a specific phrase or conversation.

Go one step more specific than “return management.”

For a return-management tool for Korean online stores, you could write something like “a small online-store operator comparing order lookup, exchange approval, and return-automation software,” including the customer, task, and comparison context. Your ad title and landing page should continue explaining the same problem so the context does not break after the click.

Advertisers receive aggregated results such as impressions and clicks, not personal conversation transcripts. Add UTMs to your landing-page URL and separately measure post-visit signups, inquiries, and purchases in your web analytics tool.

Use this format to fill in real assets and create your first campaign

You do not need to install a separate program. Start at ads.openai.com with your work OpenAI account. The amounts and schedule below are input examples for completing the interface, not recommended performance values that guarantee impressions or conversions. YOUR_DOMAIN and YOUR_CDN in the URLs are also placeholders, not addresses to submit as-is; replace them with real advertiser assets.

  1. First verify login permissions and apply for an advertiser account.
    Log in with your work account, enter the exact legal entity name, website, industry, and logo, then complete Persona verification and account review. If an account tied to an existing company OpenAI organization shows an Ads Manager permission error, ask the organization administrator for the Ads Admin role in the OpenAI admin console. Country, billing currency, and time zone cannot be changed after account creation, so check them again before submitting.
  2. After approval, complete Account info and payment setup.
    In Settings, confirm the display name and logo, then add a billing profile and credit card. You cannot deliver campaigns until these items are complete.
  3. Enter a click-billed objective, budget, and schedule.
    Use an identifiable name such as KR_returns_cpc_test and select South Korea. Official documentation mixes the objective names CPM·CPC·oCPC and Reach·Clicks, so select CPC or Clicks, whichever is the click-billed objective shown in your actual account. A KRW account can start with the minimum daily budget of ₩25,000. For a seven-day example, the managed cap is generally ₩175,000, but daily spend can vary up to twice the configured amount.
  4. Enter a real number for your maximum CPC.
    OpenAI recommends a starting bid of US$3–5 per click for click-billed campaigns, and Ads Manager may display bid-strength guidance. In a USD account, you can start at the lower end, US$3.00. For a KRW account, assuming an example exchange rate of US$1=₩1,500, the range is ₩4,500–₩7,500 and the first entry is ₩4,500. This exchange rate and KRW amount are calculation examples, so adjust them based on the day’s converted amount, on-screen bid strength, and your team’s maximum cost per click.
  5. Enter a context hint in the ad group.
    Name the ad group returns_software and write a context hint such as “a small online-store operator comparing order lookup, exchange approval, and return-automation software.” Repeating words does not ensure delivery in that conversation.
  6. Replace placeholders with real creative and a landing page.
    Write within your actual offering, such as the title “Manage return requests in one place” and the description “A tool for online stores that handles everything from order lookup to exchange approval.” The input format can be a landing URL like https://YOUR_DOMAIN/returns?utm_source=chatgpt&utm_medium=cpc&utm_campaign=korea_test and an image URL like https://YOUR_CDN/creative.jpg. Before submitting, replace both placeholders with the actual advertiser domain and a public image address. The image must be a square PNG or JPG.
  7. Check both URLs while logged out, then submit.
    Opening the real landing URL should show a page that matches the ad content, and opening the image URL should display the image file directly without a login or HTML page. Set the campaign, ad group, and ad to Active and submit; when the reviewed ad displays Serving, your initial technical setup is complete.

Serving means eligible to deliver, not guaranteed performance.

Do not repeatedly search for your own ad in the same conversation or click it yourself. Wait for natural delivery, then check impressions, clicks, and spend. Reporting can be delayed by up to seven hours, and official documentation recommends waiting at least 24 hours after campaign start before investigating no-delivery causes.

If Sponsored Agent appears, assess it as a separate campaign

A Sponsored Agent is defined as a conversational experience in which users interact with AI representing an advertiser’s business, product, or service. But public documentation alone does not reveal availability conditions for Korean accounts, required creation materials, lead-storage location, human-agent handoff, billing model, or conversion definition.

If a related menu appears in your account, confirm the post-click experience, collected data, lead-routing path, and billing basis before combining its budget with a landing-page CPC campaign. If the menu is absent, do not assume it is an account-setup error; run the landing-page campaign whose public process is complete first.

Exclude unconfirmed Meta Business Agent pricing from your budget

Official materials confirm that Meta Business Agent provides question answering, product recommendations, bookings, lead qualification, sales support, and handoff to human agents. However, it targets eligible businesses in some markets, and Korean availability cannot be confirmed from public pages.

The claims in an earlier article of “US$2 per million tokens starting August 1, 2026” and “4–5 cents per conversation” are not supported by the Meta official materials reviewed. The official announcement says only that it will initially be free and is planned to be offered later as a paid subscription product. Until public pricing or account-specific contract terms appear, it is best not to use those token rates in budget calculations.

If you want to dig deeper

Ads are being tested in ChatGPT An official OpenAI announcement covering Korean launch scope, ad-selection signals, and privacy principles. openai.com

Ads in ChatGPT: The Basics Explains landing-page ad components, the US$3–5 CPC starting bid, and the nature of context hints. help.openai.com

Launch Campaigns The official process for required inputs at the campaign, ad-group, and ad levels, and for real-asset requirements. help.openai.com

Ad Tools Terms Covers the official definition of Sponsored Agent and its conditional availability. openai.com