Early on October 23 Korea time (October 22 UTC), Hassan of Together AI, who built the design skill Hallmark, announced v2 on X: "We rebuilt Hallmark from scratch." The v2 post drew 148,000 views and 3,395 bookmarks in four days. The v1 launch post from May passed 890,000 views and 10,000 bookmarks in the five months through October 26.
Brian Porter, CTO of an automotive data company in Munich, is open about not being a designer. After redesigning a personal blog with v1 in July, Porter wrote: "What came out was so much better it made the old version look embarrassing."
Hallmark flags these as signs a page was made by AI: a small label above every heading, a headline with one word painted a different color, an email signup box at the bottom of every page, and a form that sends nothing and just says thanks.
In the maker's demo, the AI doesn't start building right away. It asks first. Given the single line "/hallmark a site for Five Mile Gin, a small distillery that forages its botanicals", the AI opened with "Any photos of the still?", "Who buys a bottle?", and "The one thing to click?"
Together AI released the skill for free, and v2 ships with 48 themes and 755 openly licensed photos. According to the maker, Hallmark picks three themes that fit the request and checks the finished page in a real browser at eight screen widths. When it redesigns an existing page, it first records the links, form fields, and headings, and counts the run as a failure if even one goes missing.
