Corey Haines · skills.sh · 180K installs

“An innovative experience” showed up

I asked for bakery first-screen copy. In a minute I got a big headline and “Get started.” You still don’t see the person grabbing it on the way home.

Without the skill

“Write landing copy for our bakery”

BakeryAbout · Menu · Contact

PREMIUM HANDMADE

An innovative bakery experience

Headline with nobody buying

Create special moments with premium handmade desserts

Get started

Chosen by 1,000+ people

Fresh ingredients

Premium quality, always

Made with care

Service from the heart

A special experience

Moments you’ll remember

With the skill on

Same ask, questions first

Write landing copy for our bakery

❓ Q1 Who’s buying?
➡️ People grabbing something on the way home
❓ Q2 What’s hard right now?
➡️ You can’t tell gift boxes from bread for tonight
❓ Q3 What should one button finish?
➡️ See only what was baked today

Today’s breadBaked today · Pickup

Only today’s bake

We only put up what we baked today

Don’t pick a box. Grab it on the way home.

See today’s bread

Words that look impressive just show up. Even if you don’t put in who’s buying, the headline becomes “an innovative experience.” You have to decide who’s buying first before “We only put up what we baked today” shows up. Writing those questions into the chat every time is work too.

Turn this skill on, and it decides who’s buying first, then writes.

Install is one paste

No terminal. No command-line homework. Paste the line below into your AI chat, and it installs the way that fits the program you use. Add copywriting only. The marketing set now has 69 skills. If you only need copy, you don’t need the rest in one go.

1
Paste this into your AI, word for word
Check that it is adding copywriting only. Say the set name as-is and all 69 can land at once.
Install this skill for me. Only copywriting from https://github.com/coreyhaines31/marketingskills. Not the whole set.
If the terminal is home for you, this is the install command.
npx skills add coreyhaines31/marketingskills --skill copywriting
2
Once it’s in, say this
Make it collect three things before it writes. Who’s reading, what’s hard right now, and what one button should finish.
Write landing copy for us. Ask first, before you write. Who’s reading, what’s hard right now, and what one button should finish.

Skip the questions and you get “innovative experience / Get started” again. The asking is the skill. Brush past the answers and even pretty sentences would sit fine on the cafe next door. Write one page about who the shop is for, what’s hard, and what one button finishes (the file name is product-marketing.md) and it stops re-asking the same facts. You can start without that page. You’ll just retell the same brand facts each time. Email copy is emails. Instagram copy is social-content. Tightening lines you already have is copy-editing. This skill is page copy. Popup lines are a different name. Firecrawl’s Hiba Fathima said you don’t need a pile of skills if you only need copy. It was 32 then. It’s 69 now. Install the whole set and dozens of extras arrive with the copy skill.

In three lines

Use it when

You handed off first-screen, home, and pricing copy and got “innovative solution” and “Get started.” There’s a picture, but our customer isn’t in the writing.

What’s inside

Before it writes, it asks who, what’s hard, and what the button should be. It also decides what goes on the big headline and the button. It puts in numbers and the customer’s words. It also gives two or three more headlines.

What it won’t do

Leave out the shop’s story and those sentences come back. Email and short-form are other skills. Skip one page of brand voice and it asks again every time. Turning the skill on does not make you sell more.

What people actually said

We didn’t cherry-pick the nice ones. Three that helped, three that stung. Named sources only. Install counts and the official rule sit here too.

The helpful side

“When Corey shipped this set it was all the hype, and for the right reasons. She wrote that as a marketer she sees real value, and named copywriting as a core skill for homepage, landing, and feature-page lines. Not generic marketing talk, she said: the writing order that team actually uses.” firecrawl.dev
— Hiba Fathima, Firecrawl
“We counted again today: 180.2K people installed copywriting alone. The set is 4.3M across 69 skills. Installs aren’t a quality seal, but that many people chose this skill on its own. The number is here to show you can pick copywriting by itself.” skills.sh
— skills.sh tally
“It locks the rule: swap vague “Save time on your workflow” for “Cut your weekly reporting from 4 hours to 15 minutes.” Write what the guest saves tonight first.” github.com
— Corey Haines, official guide

The disappointing side

“In the same piece, she rarely uses the skills as-is. copywriting especially needs tuning before it fits a brand. Skip the shop notes and usefulness drops fast, she wrote. Turning it on does not give you your voice.” firecrawl.dev
— Hiba Fathima, Firecrawl
“Too many skills. If you only need copy, you don’t need the whole set. It was 32 then. It’s 69 now. If copy is the job, install copywriting only.” firecrawl.dev
— Hiba Fathima, Firecrawl
“Skip the questions or the shop story and those generic lines come back. It isn’t a magic button. Email and social sit outside this skill. The official guide says get the guest and the one button first. Drop that order and the empty words come back.” firecrawl.dev
— Corey Haines official guide · Hiba Fathima

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